Home sellers are often advised to slap on a fresh coat of paint before listing their properties, but they shouldn't overlook the impact of color.
A Zillow analysis of more than 32,000 photos from sold residential properties finds specific colors can either boost or crimp a home's selling price. The analysis controlled for square footage, the age of the home, the date of the transaction and location, and then compared the sale prices of homes with white walls versus those with more colorful paint.
The upshot? Color makes a big impact on buyers and can serve as a "powerful tool" for attracting prospective bidders, according to Zillow chief economist Svenja Gudell. But trends may change overtime, which is why it's worthwhile to consider what tints are most favorable with would-be buyers. Last year, yellow was a popular choice for kitchens, but another shade has taken its place in Zillow's 2017 survey.
Desirable colors "help future buyers envision themselves living in the space," Gudrell said in a statement.
At the same time, Zillow warned certain colors can put off buyers, especially darker colors.
To check out how your home might look with a new color, some paint companies offer digital tools that can upload your photos and apply different paint shades to the rooms. Among them are Sherwin-Williams' (SHW) or Glidden's (PPG) paint visualization websites.
Read on to learn about which colors that can help your home sell for more.